Have you ever considered yourself a “Mover & Shaker”? Or perhaps you are a “Beltway Boomer” or a “Young Influential”? Maybe your neighbor has the “Beltway Blues” or “Gray Power”?

If this seems silly to you, to the city of Bothell it doesn’t. About $28,000 was paid to conduct the Bothell Trade Area Demographics and Leakage Study as prelude to the downtown revitalization. One of these titles, or one of many more (there are 66 classifications in all), most likely describes you, that is if you are lucky enough to live within a nine-minute drive time surrounding state routes 522 or 527 — holy psychographic profile Bothellite!

Read on you “Pools & Patios,” the “Kids & Cul-de-Sacs” edge you by more than a percent. Strangely absent are apartment dwellers or the folks from our mobile-home communities. I guess they don’t represent enough “retail opportunities.” And identifying the “retail opportunities,” we learn, is the point of the study — to find out what kind of stores Bothell should build.

So what’s it going to be you “Park Bench Seniors”? Where are you headed Mr. “Shotguns & Pickups”? Oops, it doesn’t matter what you think because you didn’t make the dominant segment cut. Curious to see where your dollars landed you? Check it out online at the city of Bothell Downtown Revitalization site at www.ci.bothell.wa.us.

Classy, Bothell, classy.

Adam Brauch

Bothell