We’re asking you, our readers, to tell us what you want from your hometown newspaper.

And more. The survey will help us shape our product, and understand how our community does business as we partner with local merchants and other advertisers to foster a strong local economy.

Share your views with us, and you will be entered for a $1,000 cash drawing and a $500 gift certificate for Fred Meyer.

“This information is critical as we strive to provide the best product to our community,” said Reporter publisher Andrea Southern. “Our readers’ input guides us in adapting to an ever-changing environment.”

Partnering with us in our market research is Pulse Research of Portland, Ore., an independent firm that works with media and retailers nationwide.

The survey on our Web site will provide valuable feedback to the Reporter staff: What you enjoy about your newspaper? What would you like to see changed? How can we better serve the community?

It will also help your local businesses better market their goods and services.

Questions include reader preferences for local news and other media; consumer preferences for local and regional shopping; household purchasing plans for goods and services; your family choices for entertainment and travel; and basic household demographic information.

We ask you to log on to our Web site to take the survey. All responses will be kept confidential.