If they are contradictions, they are obvious, entertaining and tend to get your attention.

After parking his Harley-Davidson motorcycle outside the store, Anthony Owens enters the subdued atmosphere of Bothell’s WineStyles location in Canyon Park. He looks the biker part: a big man complete with at least one visible tattoo, ripped jeans and short cropped hair.

And while Owens can sound like he belongs on MTV while talking about heavy metal rock music, he undoubtedly would be just as at home on the Food Network, espousing what wine goes with, for example, cactus leaf coleslaw.

Along with WineStyles’ manager Andrew Weiseth — who looks his part in button-up shirt and khakis — Owens is helping to sponsor one of the only area showings of a documentary on the seemingly incongruous winemaking activities of singer Maynard James Keenan, frontman for the hard-rock act Tool.

Like Owens, Keenan obviously enjoys loud music having put out triple-platinum CDs with hits like “Sober” and “Stinkfist.” He also enjoys wine, making his own with grapes from his Arizona vineyard under the labels Arizona Stronghold and Merkin Vineyards.

Dubbed “Blood into Wine,” Owens said the documentary has only been shown twice previously in Seattle, once at a private, invitation-only viewing. He added he’s seen the footage and said it doesn’t shed a lot of light on Keenan’s somewhat secretive public persona. But he said it does feature a lot about the juxtaposition of alternative heavy metal and winemaking. It also includes some Hollywood names such as actress Milla Jovovich, as well as Keenan’s so-called wine “guru” Eric Glomski.

The local screening is at 6:30 p.m. Oct. 28 in The Loft at Russell’s Restaurant, 3305 Monta Villa Parkway in Bothell. Owens talked a lot about the various Arizona wines that will be on hand, along with the appropriate food pairings, including the already mentioned cactus leaf coleslaw. Still, don’t let that possibly odd-sounding creation scare you away. Owens rattled off a number of dishes that likely would make Food Network stars proud.

“We had to have food,” Owens said. “Without food, you lose so much in terms of the wine.”

A WineStyles employee, Owens said he came across Keenan’s wines after his parents took a trip though Arizona. He admitted he was somewhat skeptical about a worthy wine coming from the state.

“I didn’t think there was much to it,” he said. But according to Owens, the rocker’s vineyard is absolutely legitimate.

“I got kind of stoked,” he said after tasting the wines. He then started talking to distributors and ended up learning about the documentary and the “Blood into Wine” event was born.

“It kind off pulls together two worlds,” Weiseth said.

“We’re looking to do a rock-and-roll event with everything but a live band,” Owens joked.

When he’s not working at WineStyles, Owens creates his own self-styled wine blog.

The approach to wine is purposefully not traditional. One vintage is described as a “hot chick on a Harley,” somewhat unexpected, but welcome. Owens talked about one wine tasting like Bubblicious bubble gum.

“He knows his stuff,” Weiseth said, who added he enjoys watching people come into WineStyles, spot Owens and then be surprised at his obvious knowledge of wine and food.

“It’s kind of entertaining,” Weiseth added.

According to Owens, Wine Saints and his overall approach to “Blood and Wine” and other events is to bring wine to the masses, to show that wine is not just for stereotypical wine snobs. He said it takes more guts and brains to learn about wine than to knock back a shot and a beer.

Incidentally, Owens insists he’s not putting on a rocker/biker persona to throw people off or promote himself.

“I get that a lot,” he said. “It’s not just a shtick… People who know me, know that. I’m just gigged up about stuff.”