Bothell based Essentia® Water kicked off its Create A Better You contest on Monday. The four-week online promotion that runs through Nov. 2, is hosted on Essentia’s Facebook page, where contestants over the age of 18 will share photos that illustrate what inspires them to be happier and healthier.
Essentia’s Facebook community will have the chance to vote for their favorite images and select the weekly People’s Choice winner. Essentia will also select one weekly winner. Both winners will receive a case of Essentia Water, and their images will be used as the brand’s weekly inspirational post on its Facebook, Twitter and Instagram.
Images can include the contestant practicing yoga, running, hiking or taking part in another favorite fitness pursuit or sport. They can also show the participant taking part in volunteer work, attending a course, or enjoying a favorite hobby like painting, cooking, traveling or spending time with family, friends, pets and pastimes. Contestants can submit existing images and are not required to include a bottle of Essentia in the photo, although the brand encourages its fans to incorporate their favorite size of Essentia into new photos created for the contest.
“Our community members, whom we affectionately call disciples, are passionate about health and fitness, and they seek out information on how to lead a richer life,” said Paul Curhan, who heads up Essentia’s marketing efforts. “Playing a role in helping to keep people healthy and hydrated is our priority. Though we also want to be a part of helping them to restore and achieve a balanced lifestyle. Our goal with this program is to create a forum where people can share ideas and inspire one another based on our corporate principals of Hydrate, Restore, Balance.”
Essentia is on track to book its tenth consecutive year of growth. According to Uptain, velocity, rather than new distribution or increased levels of merchandising, is driving this growth. And word of mouth from a growing social network certainly plays a part in this growth.
